Privacy policy

Last updated: July 31, 2026

Hovrel operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Hovrel is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls regarding the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you or another person. It does not include information collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.

  • Financial information, including payment card details, financial account information, transaction details, payment method, and payment confirmation.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your previous transactions.

  • Communications with us, including information provided in customer service inquiries.

  • Device information, including details about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information, including how and when you interact with or navigate the Services.

  • Inferences drawn from the information described above, where permitted by applicable law.

Personal Information Sources

We may collect personal information:

  • Directly from you when you create an account, use the Services, place an order, communicate with us, or otherwise provide information.

  • Automatically through the Services, including from your device and through cookies and similar technologies.

  • From service providers that provide technology or process information on our behalf.

  • From Shopify, business partners, and other third parties, where permitted by applicable law.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing, tailoring, and improving the Services. We use personal information to provide the Services, perform our contract with you, process payments, fulfill orders, remember preferences, send account and order notifications, process purchases, returns, exchanges, and other transactions, manage accounts, arrange shipping, facilitate returns, enable reviews, recommend relevant products, and improve the shopping experience.

Marketing and advertising. We may use personal information to send marketing or promotional communications and display advertisements for products or services on the Services or other websites. Where required by law, we will obtain your consent before sending such communications.

Security and fraud prevention. We use personal information to authenticate accounts, provide secure shopping and payment experiences, investigate potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services. You are responsible for keeping your account credentials confidential.

Communicating with you. We use personal information to respond to inquiries, provide customer support, deliver effective services, and maintain our business relationship with you.

Legal reasons. We may use personal information to comply with applicable laws, respond to valid legal processes or government requests, participate in legal proceedings, enforce our terms and policies, and protect our rights and the rights of others.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, and similar technologies to operate and improve the Services, remember preferences, analyze website activity, protect the Services, and support advertising where permitted by applicable law.

Most browsers accept cookies automatically, but you may remove or reject cookies through your browser settings. Blocking certain cookies may affect the availability or functionality of some Services.

For more information, review Shopify’s Cookie Policy.

How We Disclose Personal Information

We may disclose personal information for legitimate purposes consistent with this Privacy Policy, including:

  • To Shopify, vendors, and service providers that perform services on our behalf, such as payment processing, IT management, analytics, customer support, cloud storage, fulfillment, and shipping.

  • To business and marketing partners that help provide services or advertising, subject to their own privacy notices and applicable law.

  • To third parties when you direct us, request the disclosure, or provide consent, such as when arranging delivery or using a social media integration.

  • To affiliates or entities within our corporate group, where applicable.

  • To parties involved in a merger, acquisition, reorganization, bankruptcy, or other business transaction.

  • To government authorities or other parties when necessary to comply with legal obligations, respond to lawful requests, enforce our terms or policies, protect the Services, or defend our rights and the rights of others.

We do not disclose personal information except as described in this Privacy Policy or as otherwise permitted or required by applicable law.

Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services to provide and improve them.

Information submitted through the Services may be transmitted to Shopify and service providers located in countries other than your country of residence. We may also use Shopify features that process information obtained from your interactions with our store, other merchants, and Shopify to help protect, improve, and grow our business.

Where Shopify determines the purposes and means of processing, Shopify is responsible for that processing and applicable privacy-rights requests. For more information, review the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you follow a link to a site we do not own or control, you should review that site’s privacy and security policies and terms.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites. Information shared in public or semi-public areas, including social networking platforms, may be visible and used by other users or third parties. The inclusion of a third-party link does not necessarily imply our endorsement.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe a child has provided personal information to us, please use the contact information at the end of this Privacy Policy to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined by applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no security system is perfect or impenetrable, and we cannot guarantee absolute security. Information sent through insecure communication channels may also be at risk during transmission.

We retain personal information for as long as reasonably necessary to provide the Services, maintain accounts, complete transactions, comply with legal obligations, resolve disputes, prevent fraud, and enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may apply only in certain circumstances:

  • Right to access or know: Request access to personal information we hold about you.

  • Right to delete: Request deletion of personal information we maintain about you.

  • Right to correct: Request correction of inaccurate personal information.

  • Right to data portability: Request a copy of certain personal information or its transfer to another party.

  • Right to restrict or object: Restrict or object to certain processing activities.

  • Right to withdraw consent: Withdraw consent where processing relies on consent, without affecting earlier lawful processing.

  • Right to opt out: Opt out of activities defined by applicable law as the sale or sharing of personal information or targeted advertising.

  • Marketing choices: Unsubscribe from promotional emails through the unsubscribe link in those emails. We may continue sending non-promotional communications about accounts, orders, or transactions.

Where required by applicable law, we recognize Global Privacy Control signals as opt-out requests for the browser or device sending the signal. Learn more at Global Privacy Control.

You may exercise available rights through options provided on the Services or by using the contact information at the end of this Privacy Policy. Information regarding data processed by Shopify is available through the Shopify Privacy Portal.

We will not discriminate against you for exercising an applicable privacy right. We may need to verify your identity before processing a request. Where permitted by law, you may authorize an agent to submit a request on your behalf. We may require proof of authorization and direct identity verification.

Complaints

If you have concerns about how we process personal information, please use the contact information at the end of this Privacy Policy.

Depending on where you live, you may have the right to appeal our response or submit a complaint to your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside the country in which you live.

Where required by applicable law, transfers from the European Economic Area, United Kingdom, or other regulated jurisdictions will rely on recognized safeguards, such as adequacy decisions, the European Commission’s Standard Contractual Clauses, applicable United Kingdom transfer mechanisms, or other valid safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons. We will publish the revised policy on the website, update the “Last updated” date, and provide any notice required by applicable law.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, wish to exercise an available privacy right, or want to submit a complaint, please contact us using the information below:

Legal Representative: CATHY WALSH
Email: admin@hovrel.com
Phone: +1 314-623-4537
Business Address: 10002 Grant Street, St. Louis, MO 63107, United States